High school student Olive Penderghast spins a web of lies about her sexual experiences, transforming herself from anonymous to infamous. Her fabricated reputation results in both ridicule and acclaim as she navigates the treacherous waters of adolescence.
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Review
Easy A: A Modern Twist on a Classic Tale of High School Drama
The 2010 film Easy A is a modern retelling of Nathaniel Hawthorne’s classic novel The Scarlet Letter. Emma Stone stars as Olive Penderghast, a high school student who inadvertently starts a rumor that she’s sexually promiscuous in order to boost her social status. What begins as a white lie soon spirals out of control, and Olive finds herself the center of attention in ways she never imagined.
The movie is an engaging and hilarious take on the classic high school drama. It manages to be both irreverent and heartfelt, making it a standout in the genre. One reason for its success is its expert use of Robert Cialdini’s principles of persuasion, which help create an engaging plot while also highlighting important themes about honesty and self-worth.
Cialdini’s six principles are reciprocity, commitment and consistency, social proof, liking, authority and scarcity. Easy A expertly uses all six to create a story that hooks viewers from beginning to end.
Reciprocity is used early on in the film when Olive agrees to pretend she slept with her gay friend so he can look more straight to his conservative family. This sets off a chain reaction of events that leads to Olive being branded as a “slut” by her classmates.
Commitment and consistency are highlighted when Olive decides to embrace her new reputation instead of correcting the rumors. She sees how this can benefit her social status in school but also recognizes the potential consequences.
Social proof is used throughout the film as Olive becomes more popular due to her reputation. Her fellow students admire or envy her boldness and attention even though many don’t know all the details about what she did or didn’t do.
Liking is another principle used effectively in Easy A. As viewers watch, they find themselves drawn to Olive’s quirky personality, sense of humor, and genuine kindness.
Authority is also used to great effect, as Olive’s reputation precedes her. She inadvertently becomes the school’s resident expert on sex and relationships, which gives her a certain level of authority among her peers – something she ultimately uses to her advantage.
Finally, scarcity is used in the film’s climax when Olive realizes that not only has her reputation made things worse for her, but it also threatens to ruin the life of someone she cares about. She must take drastic measures to clear the air and restore her own sense of self-worth.
Overall, Easy A is a standout movie that expertly uses Robert Cialdini’s principles of persuasion to create a compelling story with important themes. Its cast is excellent too: Stanley Tucci and Patricia Clarkson play Olive’s hilarious parents while Amanda Bynes plays an insanely devout Christian classmate who leads a crusade against Olive.
The film was a critical and commercial success, grossing over $74 million worldwide on a $8 million budget. It received positive reviews from critics for its witty script, clever take on high school drama, and Emma Stone’s standout performance.
The cinematography in Easy A also adds another layer of interest. Director Will Gluck imbues the movie with a warm color palette reminiscent of classic teen comedies from the 80s like The Breakfast Club or Sixteen Candles. The camera work is energetic without being distracting and adds an extra sense of fun to the proceedings.
Finally, it’s worth noting that Easy A has had a lasting impact on pop culture. The movie has been praised for its genuinely funny script and memorable characters – especially Olive – who have become fan favorites years after release. Even though it’s been over 10 years since it first hit theaters, people still discuss Easy A today as one of the best teen comedies in recent memory.
In conclusion, Easy A may be a fresh twist on an old tale but it remains one of the most entertaining, heartfelt, and memorable films of its genre. Its use of Robert Cialdini’s principles of persuasion help to create a story that manages to be both funny and thoughtful, expertly balancing comedy with drama. With a talented cast, excellent cinematography, and a timeless message about self-worth and identity, Easy A is a must-watch for anyone who loves high school comedies with heart.
Technical Data
- Runtime : 93
- Release : 2010-09-16
- Genre : Comedy
- Cast : Emma Stone as Olive Penderghast, Penn Badgley as “Woodchuck” Todd, Amanda Bynes as Marianne Bryant, Dan Byrd as Brandon, Thomas Haden Church as Mr. Griffith
- Crew : Vincent Guisetti as Foley Artist, Scott G.G. Haller as Supervising Dialogue Editor, Steve Bowen as Digital Colorist, Michael Klastorin as Unit Publicist, Zanne Devine as Producer
- Popularity 29.334
- Budget : $8,000,000
- Revenue : $75,026,327
- Company : Screen Gems, Olive Bridge Entertainment
- Summary : Olive, an average high school student, sees her below-the-radar existence turn around overnight once she decides to use the school’s gossip grapevine to advance her social standing. Now her classmates are turning against her and the school board is becoming concerned, including her favorite teacher and the distracted guidance counselor. With the support of her hilariously idiosyncratic parents and a little help from a long-time crush, Olive attempts to take on her notorious new identity and crush the rumor mill once and for all.
- Tagline : A comedy about a good girl a small favor and a big rumor
